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Bella Hadid’s Orebella Closes Growth Equity Investment

Also, Anish Agarwal joins as CEO to fuel the brand's continued growth and expansion.

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By: Rachel Klemovitch

Assistant Editor

Orebella, the fragrance brand founded by Bella Hadid, announced the closing of its Series A financing led by Silas Capital. Existing investor Celebrands, which incubated the brand in partnership with Hadid, also participated. 

Funding was raised to support the brand’s accelerated growth.

At the same time, Orebella announces the appointment of Anish Agarwal as Chief Executive Officer. 

This appointment was made as the brand prepares to scale its operational footprint across key international markets while maintaining its creative foundation under Hadid’s leadership.

Anish Agarwal joins Orebella with 20 years of experience across global beauty and consumer companies, including senior roles at Colgate-Palmolive and L’Oréal, and most recently serving as Chief Executive Officer of T3 Micro. 

Agarwal works alongside General Manager Alison Romash to drive the brand’s growth.

Agarwal’s appointment reflects the next phase of Orebella’s development, combining elevated brand building, creative direction, bringing human-centric innovation with experienced operational leadership to support international scale.

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